What drives us
- Organising trade fairs means more to us than just bringing people together. First and foremost, trade fairs are about innovations, emotions, ideas, conversations – and deals. A conversation at an exhibition stand can plant the seed for a vision and project that signals a new direction for an entire industry.
- As you are no doubt aware, exhibitors and visitors do not just collect business cards at a trade fair – they absorb a multitude of new impressions, innovations and stories. People come together, talk about their experiences and exchange ideas. Little has changed in this regard since people first started gathering around a campfire; from time immemorial, these encounters have been a source of trust, inspiration and guidance. The face-to-face conversations that take place during our trade fairs build a sense of community and boost the cohesion of the industry as a whole.
- A visit to a trade fair kindles a spark of enthusiasm. Fleeting acquaintances grow into real contacts and genuine relationships – the name on a business card is given a face; the telephone contact, a personality. Personal relationships foster trust. And this is the best foundation for doing business in the future.